Rebranding taught us something most businesses never stop to check: how many places you exist online — and how many of them could be wide open to an attacker.
We’re rebranding. Because in an AI-driven world, “Cybersec Solutions” could mean anyone. We needed a name that specifically means us — something as distinctive as our company name, Agincourt Partners Ltd.
Going through the process has been a bit of a revelation.
Rebranding means tracking down every single place your old identity lived. Your website. Your social media profiles. Old email addresses. Your Google Business profile. Domains you registered years ago and then forgot about completely.
Every single one of those could be an unlocked door. And until you find them all, you don’t even know they’re open.
Most businesses have never done that audit. They’ve never properly Googled themselves. Never checked whether someone else has registered a domain that looks just like theirs e.g. one letter different, a hyphen added, a different ending. Never looked at whether an old email address is sitting there, unmonitored, just waiting to be exploited.
Cybercriminals actively search for abandoned accounts, look-alike domains, and forgotten email addresses. If you’re not monitoring them, someone else may already be using them to impersonate you, to intercept messages, or to deceive your customers and suppliers.
This isn’t a problem reserved for big corporations with complex IT departments. It’s actually more of a risk for smaller businesses, because there’s often no one whose job it is to keep track of this stuff.
Your digital footprint — what to check
- Your website — is it clearly up to date with current contact details and branding?
- Social media profiles — including ones you haven’t posted from in years
- Email addresses belonging to former staff — are they disabled, or still active?
- Your Google Business profile — is it accurate and does it still belong to you?
- Domain names — do you still control the ones you own, and has anyone registered something that looks just like yours?
None of this requires technical expertise. It requires about twenty minutes, a search engine, and a willingness to be mildly surprised by what you find.
One thing to do this week.
Google your business name. Find every place you exist online. If you don’t own it, control it, or monitor it — someone else might already be using it against you.
- Search your business name in quotes: “Your Business Name”
- Check image results too — logos, graphics, anything familiar
- Try common misspellings of your domain name
- Note anything that looks like you but isn’t
Twenty minutes. Costs nothing. Might be the most important thing you do all week.
If you find something that worries you, or you’re not sure what you’re looking at, that’s exactly what we’re here for. A free 30-minute consultation, no jargon, just a clear picture of where you stand and what to do next.
Get a free 30-minute check-up →
Mike Neve, Agincourt Partners
Mike works with SMEs across the UK to build secure, resilient businesses. Over 25 years in information security, including senior roles at household name brands. Cyber Essentials assessor.